Saturday, 29 August 2015

Help TripAdvisor Campaign for Your Business

TripAdvisor dominates travel reviews but they can also help Local Tourism.  

Include the following wording in your management response and let TripAdvisor campaign for Facebook Group:  Direct Bookings to Support Local Tourism.


"Thank you so much for choosing to stay with us. Please check out our FB Group - Book Direct to Support Local Tourism."


Example review and Mgt. response:

“quirky hotel”
5 of 5 starsReviewed 28 May 2015 via mobile
Lovely, friendly and comfortable hotel, room 9 ideal for a family (1double 2singles) high ceilings and double aspect views, onsuite shower, spotlessly clean, very comfortable beds, plenty of tea and coffee ,also bottled water, excellent breakfasts to set you to up for the day, great host ,nothing too much trouble!! We stayed 25-28 May and will return.


Stayed May 2015, travelled with family

Hotel, Owner, responded to this review, 1 week ago
Thank you so much for choosing to stay with us. Please remember - Book Direct to Support Local Tourism.

Friday, 28 August 2015

TripAdvisor Business Listing Win or Lose?

TripAdvisor has kindly informed me that a business listing for my business that will allow me to compete with Booking.com will cost me £235/month. That's a win win... Win for TripAdvisor Win for Booking.com and a Loss for me.
to find out more about Booking Direct to Support Local Tourism join 

Point of no Return for British Tourism

Leaked document reports TripAdvisor and Dutch website booking.com as firms who exercise undue power over their market sector. They are the “main entry point” to the travel sector and are “able to charge fees with full discretion”.

Wednesday, 26 August 2015

Book Direct to End Commission based Revenue wrecking Local Tourism.


Online travel agencies

An online travel agency (OTA) specializes in offering planning sources and booking capabilities.[3] Major OTAs include:


Voyages-sncf.com - revenue €2.23 billion (2008)[4]
Expedia, Inc., including Expedia.com, Hotels.com, Hotwire.com, Travelocity and others - revenue US$2.937 billion (2008)[5]
Sabre Holdings, including lastminute.com and others - revenue US$2.9 billion (2008)[6]
Opodo - revenue €1.3 billion (2008)[7]
Priceline.com - revenue US$1.9 billion (2008)[8]
Orbitz Worldwide, Inc., including Orbitz, CheapTickets, ebookers, and others - revenue US$870 million (2008)[9]
Travelgenio - revenue €344 million (2014)[10]
Wotif.com - revenue A$145 million (2012)[11]
Webjet - revenue A$59.3 million (2012)[12



Is your Booking.com 'partner' brand hijacking your business??

Brand hijacking – Open letter to Peter Verhoeven, Managing Director Europe, Middle East, Africa at Booking.com

Dark days for online travel agencies

The word is out. Less commission equals more tourism.
Here are three things OTAs can do to stay relevant, according to Evan Konwiser.
TNOOZ.COM